Herman Martinus wants his products to be like a garden:
That’s what I want from my products. I want to putter about, feel connected to the process, and have fun doing so. I want to make things that don’t scale. To see people tuck into them and enjoy them as people, not as stats. I’ve done this fairly successfully with JustSketchMe. We have a small, diverse, and amazing community of artists and illustrators making awesome things. I’m trying to build a similar product with Bear Blog. Something niche but valuable. Something I can spend time on because I want to.
Being able to talk to, and interact with the people using my tools is fulfilling. Spending time meticulously improving subtle aspects of the product is enjoyable.